Stating My Case
I’m excited to share a selection of case studies showcasing my work with a diverse range of brands and clients. From large enterprises to emerging start-ups, I’ve had the privilege of leading initiatives across all stages of business growth.
The best part? Regardless of size, each company and brand is distinct, and it’s incredibly rewarding to help them thrive!
Case Study #1
Client Overview: A $5 million consumer packaged goods (CPG) snack brand.
The Project
Challenge: ​​The brand needed to enhance its focus and better define its target audience to drive stronger sales.
Key Insight
While the brand’s core identity was strong, the existing packaging failed to connect with consumers in the snack aisle, resulting in sluggish sales performance.
Immediate Solution
Engaged and led a consumer focus group to gain deeper insights into purchasing behaviors, preferences, and perceptions around packaging design and product health. Based on these findings, we spearheaded a rapid redesign of the packaging to better align with the target audience's expectations and desires.
Strategic Recommendations
The revamped packaging formed the foundation for a comprehensive brand relaunch campaign. Additionally, a new product line extension was introduced to keep existing customers engaged while also attracting a fresh segment identified through consumer research.
Case Study #2
Client Overview: A Startup Home Architectural Design Firm
The Project
Challenge: The firm needed a strong presence at its first local home show event to build brand recognition and attract new clients.
Key Insight
As a newly established firm, it was critical to make a lasting impression at the home show and effectively showcase its designs to a targeted audience.
Immediate Solution
I guided the firm through a comprehensive strategy, including pre-and post-event social media campaigns, on-site event engagement, and the design of print materials. Additionally, I conducted a website audit to ensure the firm's online presence highlighted its most relevant and impressive designs for the event.
Strategic Recommendations
For continued growth, I recommended quarterly website updates to feature the latest completed designs. I also implemented regular reviews of social media content and SEO to sustain audience engagement and generate additional client leads.
Case Study #3
Client Overview: A $10 million international baby products brand.
The Project
Challenge: Once the top-selling brand in its category, the company was losing market share to rising competitors and struggling to maintain momentum with its core audience.
Key Insight
The brand needed a revitalization strategy to reconnect with loyal customers while winning back lost market share.
Immediate Solution
I orchestrated and led a high-impact media and PR event at the industry’s largest annual trade show. This event generated over 1 million impressions across print, social media, influencer live streams, and an exclusive private gathering.
Strategic Recommendations
I recommended making the annual media event a staple of the brand's strategy to ensure long-term success. Additionally, I proposed creating a new marketing channel through smaller, targeted trade-specific events, engaging direct consumers, brand ambassadors, and influencers to strengthen brand loyalty and expand reach.
So, how can I help you grow?
Every business faces unique challenges, whether revitalizing a brand, capturing attention at a key event, or regaining lost market share. With proven experience across industries—from designing high-impact trade show strategies to driving innovative PR campaigns—I can help you uncover opportunities, craft tailored marketing solutions, and execute strategies that generate real, measurable results.
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