Great marketing doesn’t just bring in more people — it brings in the right people. In this module, you’ll learn how to define and attract your most aligned customers, so your messaging connects and your offers convert with less hustle.

You’ll walk through exercises to identify who you’re best built to serve, what they actually need from you, and how to speak their language. This isn’t about creating vague “ideal client avatars” — it’s about getting specific, strategic, and confident in how you show up for your people.